We Don’t Follow Trends. We Follow Instinct.

Somewhere between the runway and the algorithm, fashion lost its soul.

It started following charts.

Color forecasts.

“2025 is the year of digital lavender,” they said.

“Minimalism is in. Punk is out. Neutrals only. Silver is the new gold.”

We checked our paints.

Laughed.

And kept painting in our chaos anyway.

Because at Draw Me Drama™, we don’t follow trends.

We follow instinct.

Instinct is messy. Beautiful. Unmarketable.

It doesn’t care what’s selling this season.

It cares what’s burning inside you right now.

It doesn’t ask:

“Will this be on-trend?”

It asks:

“Will this move someone?”

You know that feeling before a storm? The way the air goes quiet before something real happens?

That’s what our work feels like.

We don’t plan our color palettes.

We feel them.

We don’t name our jackets “Spring/Summer '25.”

We name them After You Survived It. Fire in the Spine. Love Left Stains.

We don’t scent our perfumes to be “feminine” or “masculine.”

We scent them like moods.

Witch moods. Warrior moods. “Don’t Text Him Back” moods.

We get inspired by strange things:

• A tea stain on a napkin that looks like a lion

• A rainy street in Nairobi that smells like firewood and ambition

• A woman in Bandra who walks like poetry but swears like a trucker

• A dream where someone’s jacket is covered in snakes, and somehow, it makes total sense

  
  

That’s the kind of stuff that makes it into our work.

Not whatever Pantone says is popular this week.

Instinct doesn’t just guide how we create.

It guides who we create for.

You.

The one who never felt like they belonged in the Zara line.

The one who needs their scarf to feel like a secret.

The one who wants their jacket to speak before they do.

We see you.

We make for you.

You don’t need a stylist.

You need to listen to that voice inside that says:

“Too much is never too much.”

“Wear the red.”

“Smell like rain and rage today.”

“Put the goddess on your back and walk out the damn door.”

There’s no market report on instinct.

No style guide for soul.

It just shows up.

When it wants to.

Covered in splatters, imperfections, magic.

And we say yes to it—every time.

So if you ever wondered why our jackets don’t look alike,

Why our perfumes don’t come with gender labels,

Why we say no to mass production,

And why none of our pieces come with trend tags—

Now you know.

We’re not trying to fit in.

We’re trying to feel right.

Trends are temporary.

Instinct? That’s eternal.